Selected Work & Measurable Impact

Brands, Causes & Companies I’ve Helped Grow

Over the past 7+ years, I’ve partnered with startups, social enterprises, SaaS companies, e-commerce brands, healthcare providers, hospitality ventures, and purpose-driven organisations across multiple countries.

My work focuses on one outcome: sustainable, measurable growth built on strategy, storytelling, and ethical marketing.

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Systrix IT Solution

Travel technology provider serving Middle Eastern markets.

Overhauled website UX/UI on WordPress, executed advanced SEO and backlink campaigns, and led thought-leadership content on LinkedIn.

Increased website traffic by 200%, improved search engine ranking, and generated over 100 leads per month

Vibrant diyas arranged creatively for Diwali, creating a warm, festive ambiance.

Swaha Products (Easy Diya)

Handmade pooja and lifestyle products brand.

Launched targeted social media ads (Meta & Google), optimised on-page SEO, and published engaging blog content tied to key shopping seasons.

Results (First 30 Days Post-Launch)
+20% conversion rate on Shopify
+15% in-store orders (store locator + local promos)

These are project-reported outcomes tied to the above changes; gains tracked via Shopify analytics and tagged campaigns.

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Agency & Multi-Client Work (PNJXN)

I managed multiple client accounts across healthcare, hospitality, tourism, and lifestyle sectors, delivering integrated digital marketing solutions tailored to each organisation’s business goals.

Implemented a website overhaul, localised SEO, and a reputation management strategy, resulting in major traffic growth, a 95% positive Google review rating, and a 2x increase in leads. Executed digital repositioning and social campaigns that increased footfall, online orders, and brand perception as a premium hybrid café-workspace.

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Automatorr

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Site UX/CRO refresh, technical + on-page SEO, “Automation Playbooks” content, LinkedIn organic + paid creative testing.

Result: Improved search rankings through targeted SEO, driving more visitors. Generated more inquiries via optimised website and campaigns.

giftabled purpose-led marketing case study

GiftAbled

Inclusive e-commerce platform empowering differently-abled artisans.

Implemented SEO best practices, crafted mission-driven content and video stories, and ran multi-channel social campaigns.

Results: #1 ranking in targeted locales for “handmade NGO products”
Organic traffic doubled: ~15,000 → 31,000 monthly sessions
Social referrals tripled: ~410 → 1,100 per month
Stronger retention signals from returning users and repeat checkout paths

Let’s Build Something Meaningful

Whether you’re a startup seeking traction, a social enterprise with a mission, or an established brand ready to scale, I’d be glad to collaborate.
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