Social Media Strategy and E-Commerce Promotion
- PPC campaigns
- Social media
- Amazon Store Management
About the company
Project Details
GiftAbled needed help driving solid leads to their e-commerce store and wanted to keep their existing customers engaged through engaging social media posts. We worked together to define and deliver campaigns that highlighted their work on promoting handmade products by physically disabled people.
We A/B split tested a variety of creative posts, campaigns, and phone calls to establish a blueprint for future advertising and social media campaigns. This ensured that the money spent on advertising was reaching the right audience.
GiftAbled was a joy to work with, especially given their ongoing commitment to the physically challenged. To learn more about this initiative, please visit their website.
Results
How it went
After six months, the company’s website appeared first for “handmade NGO products” in target locations. Social media pages grew, attracting new customers to the website. Site traffic, leads, and online bookings increased through SEO, content marketing, and social media marketing efforts.
Here are some more details about each of these points:
Website ranking: The company’s website appeared first for “handmade NGO products” in target locations. This means that when people in those locations searched for “handmade NGO products,” the company’s website was the first result that appeared. This is a significant achievement, as it means that the company is now getting more exposure to potential customers.
Social media growth: The company’s social media pages grew, attracting new customers to the website. This is another positive development, as it means that the company is now reaching a wider audience. Social media can be a powerful tool for marketing, and the company is clearly making good use of it.
Increased site traffic: Site traffic, leads, and online bookings increased through SEO, content marketing, and social media marketing efforts. This is the ultimate goal of any marketing campaign, and the company is clearly seeing success in this area. Increased site traffic means that more people are visiting the company’s website, which can lead to more leads and online bookings.
