Arun Chandra – Digital Content Marketer & Storyteller
Harnessing Creative Storytelling, SEO & Social Strategy to Drive Measurable Growth
Arun Chandra – Digital Content Marketer & Storyteller
Harnessing Creative Storytelling, SEO & Social Strategy to Drive Measurable Growth
Startups and nonprofits might seem worlds apart – one chasing profits, the other pursuing a mission – but when it comes to building a loyal community, startups have a lot to learn from nonprofit organizations. Nonprofits, by necessity, excel at fostering genuine relationships and rallying people around a cause. For nonprofits, building community is not […]
Scrolling through Instagram can sometimes feel like wading through a sea of ads and polished influencer shots – but amidst that, there’s a huge opportunity for brands with a story to tell. Instagram isn’t just about pretty pictures; it’s about visual storytelling and community-building. In my journey helping mission-driven brands, I’ve seen how authentic visuals […]
“Content is king” – we’ve all heard it. But in practice, many startups and small businesses treat content as an afterthought or a nice-to-have, not a core growth driver. I’ve been guilty of that earlier in my career too, focusing heavily on quick-win ad campaigns while our blog gathered dust. That changed when I saw […]
The marketing world often celebrates “growth at any cost,” but as a marketer and storyteller, I’ve always felt a pull towards a different path – one where performance and principles go hand in hand. This is especially true working with nonprofits, social enterprises, and values-driven e-commerce brands. For me, ethical marketing isn’t a nice-to-have, it’s […]
In my early days as a digital marketer, I was obsessed with the numbers – the wrong ones. I’d eagerly refresh dashboards to see more page views, likes, and follower counts, as if bigger numbers alone meant I was nailing it. It was thrilling to watch a Facebook post get thousands of impressions or an […]
“We have little to no marketing budget.” I’ve heard this from countless founders and nonprofit directors, often accompanied by a worried smile. As someone who has spent years helping startups and social enterprises grow, I’ll let you in on a secret: resource constraints can be a blessing in disguise. Why? They force you to get […]
Gather around the digital campfire, because I have a story to tell – a story about storytelling itself. Before I became a content marketer, I was a journalist chasing down facts and human-interest tales. Trading the newsroom for the marketing world was a leap, but one thing made the transition not only smooth but powerful: […]
As a digital marketer who has worked with resource-strapped startups and passionate nonprofits, I’ve learned that marketing silos are a luxury we can’t afford. Early in my career, I remember juggling SEO tweaks, drafting blog content, managing Google Ads, and posting on social media—often all in the same day. It was hectic, but it taught […]
If there’s one thing my journey in digital marketing has proven, it’s that SEO isn’t just about algorithms and keywords – it’s about people and the stories that engage them. Early on, I fell into the common trap of treating search engine optimization as a purely technical checklist: cram in keywords, tweak meta tags, build […]
As a former journalist turned digital marketer, I’ve learned that facts tell but stories sell. Over 7+ years in SEO, PPC, and social media, I’ve seen how the most impactful marketing goes beyond keywords and clicks – it connects through purpose. When you lead with purpose, you attract clients who not only need your product […]
I’ve spent over seven years in digital marketing, toggling between spreadsheets of ad impressions and the human stories behind every click. As a former journalist turned marketer, I often find myself asking: Are we measuring what truly matters? When I shifted from chasing vanity metrics to focusing on mission-driven impact, I discovered a more rewarding […]
I still remember the days when I cared more about follower counts than fostering real connections. As a former journalist turned digital marketer with 7+ years in content marketing, social media strategy, SEO, and performance marketing, I’ve learned that success on social media isn’t just about chasing virality or amassing followers. It’s about building a […]
Over the years, I’ve worked with startups, nonprofits, and social enterprises, helping them run performance marketing campaigns that don’t just convert – they also connect with people’s values. In this post, I want to share my personal perspective on what “ethical advertising” means in today’s digital age, the challenges of staying ethical while chasing ROI, […]
When I started my career as a journalist, I learned that behind every impactful news piece was a human story. Fast forward 7+ years, and I’m now a digital marketer working with startups, nonprofits, and social enterprises yet that lesson remains my north star. In a world saturated with content, I’ve seen firsthand that authentic […]
As a digital marketer (and former journalist) with over seven years of experience, I’ve learned one big lesson: you don’t need a massive budget to make a massive impact. Performance marketing – the art of driving marketing results based on specific actions and metrics – is surprisingly accessible even with limited funds. In fact, working […]
I’ve spent over seven years dancing between two worlds: the technical realm of SEO and the art of storytelling. My journey from journalist to digital marketer taught me one crucial lesson early on – truly great content needs both science and soul. In this article, I want to share how I balance technical SEO best […]
When I teamed up with Automatorr, a rising startup in the robotic process automation (RPA) space, I found a compelling challenge: they had an innovative product but almost no online presence. Automatorr was founded in 2021 with a focus on intelligent automation and RPA services yet like many niche B2B startups, it struggled with low […]
I remember my early days in digital marketing, obsessively checking likes and follower counts as if they were the ultimate scoreboard. It felt great to watch those numbers climb, but I learned that flashy figures don’t guarantee real business results. Marketers, myself included, often have a toxic relationship with vanity metrics – they’re appealing to […]
Swaha Products is a home-grown e-commerce company that makes handmade puja (prayer) products – from pure ghee diya wicks to organic incense sticks – bringing ancient spiritual traditions to modern households. In its early days, the Swaha team poured heart and soul into crafting high-quality ritual items, yet they struggled to gain traction online. Picture […]
In the rapidly evolving landscape of Robotic Process Automation (RPA), standing out as a thought leader and trusted provider is paramount. Automatorr, a dynamic player in the RPA industry, had innovative products but struggled with limited online visibility. I was brought on board as a digital marketing specialist to transform Automatorr’s digital presence and establish […]
When I first partnered with GiftAbled, I was immediately inspired by their mission and potential. GiftAbled is a nonprofit social enterprise that empowers differently-abled artisans, striving to “create an ecosystem of like-minded individuals to collectively build an inclusive society.” This noble vision gave GiftAbled a strong identity, but their early digital presence did not reflect […]
Background: Systrix IT Solutions is a UAE-based travel technology provider offering solutions like online travel booking engines and management software for travel agents, DMCs, and tour operators in the Middle East. Renowned for innovative travel tech solutions, the company faced the challenge of standing out in a Middle Eastern travel market that is both highly […]
As a digital marketer, the Yorkshire Tea incident on February 21, 2020, still resonates with me. It showed how unpredictable social media can be, and how quickly brand perceptions can change. Seeing Yorkshire Tea face a sudden backlash over what seemed like a harmless tweet underscores the importance of strategic brand management and authentic customer […]
Last year marked a pivotal shift in my career trajectory. After years of navigating the rigid structures of traditional offices, I took the leap into the vibrant world of WeWork – a pioneering co-working space that has profoundly reshaped my approach to remote work. Joining the WeWork community in Bangalore on February 3rd, 2019, remains […]
As a digital strategist sharing insights on arunchandrac.com, I’ve witnessed firsthand how tools like PayPal have reshaped the freelance landscape. In today’s gig economy – projected to reach $455 billion globally by 2025 the freedom of remote work has empowered millions, with 1.57 billion freelancers worldwide contributing over $1.35 trillion annually. PayPal, with its staggering […]
As a strategist passionate about customer-centric business models on arunchandrac.com, I’m continually inspired by companies that turn service into an art form. Zappos, the iconic American online retailer of shoes, clothing, and accessories, stands out as a beacon of innovation. Founded in 1999, Zappos didn’t just sell products – it redefined customer service with a […]
