FiTurtle: Boosting Fitness App Downloads
Where FiTurtle Stood
FiTurtle sold customized workout and nutrition plans. Word-of-mouth was decent offline, but online there was no sustained chatter, no journey from Instagram to email to paid, and fewer than 500 followers.
The Mission
Build a community around everyday wellness—use repeatable micro-formats and challenges to move people from viewing to doing, and into an email-nurtured path to trial and subscription.
What I Rolled Out
1) Community-First Micro-Stories
#TurtleTransformation 30-second member wins, repurposed as carousel tips to compound reach and saves.
2) Health-Hack Mini-Series
“60-Second Stretch” vertical videos twice a week, with matching Canva infographics for quick education and shareability.
3) Gamified Challenges
30-day Plank and Hydration challenges with downloadable, printable trackers gated by email. Cost per lead held under ₹35.
4) Always-On Listening & Fast Replies
Hootsuite Streams tracked pain-points/keywords; we answered with GIF replies, micro-tips, and “thanks + free ebook” DMs to nudge trial sign-ups.
What I Rolled Out
Impact at a Glance
Instagram followers: +410 → 2,900 (↑ ~600%)
Engagement rate: 0.8% → 6.3%
Email list: +1,200 high-intent leads (challenge downloads)
Blog traffic: ↑ 250%
Bounce rate: ↓ 18 points
Outcome: From “no funnel” to a working path: Instagram → gated trackers → email nurture → trial → plan.
Highlights (How It Looked)
Reels: 30-sec success clips with on-screen captions + CTA to download the tracker
Carousels: “Form cues” and “1-minute routines” condensed into 6–8 slides
Infographics: Canva-built quick guides for hydration, stretching, and posture
Lead Magnets: Printable 30-day trackers (PDF), + welcome sequence and 3-email challenge cadence
PROJECT INFO.
- Project Info: FiTurtle
- Industry: Health & Wellness (Subscription SaaS)
- Challenges: Minimal social presence, zero lead funnel, low brand authority online.
- Results: Built a thriving Instagram community, captured qualified leads at low cost, and elevated FiTurtle as a trusted everyday-wellness guide.
Have Any Questions?
I’m always happy to answer any questions you may have about my services, my experience, or my approach to digital marketing.