FiTurtle
Where FiTurtle Stood
FiTurtle sold customised workout and nutrition plans but had fewer than 500 Instagram followers and no funnel from social to paid subscriptions. Offline word-of-mouth was strong; online chatter was non-existent.
The Mission
Build a digital tribe around everyday wellness—turn casual scrollers into motivated subscribers and email leads.
What I Rolled Out
| Focus Area | Key Moves |
|---|---|
| Community-First Micro-Stories | #TurtleTransformation Reels—30-second member success clips repurposed into carousel tips. |
| Health-Hack Mini-Series | “60-Second Stretch” vertical videos + Canva infographics twice a week. |
| Gamified Challenges | 30-day plank & hydration challenges; downloadable trackers gated by email captures (CPL < ₹35). |
| Always-On Listening | Hootsuite streams for fitness pain points; GIF replies + free ebooks nurtured prospects into trials. |
Impact at a Glance
Instagram followers +410 → 2,900 (↑ 600 %).
Engagement rate 0.8 % → 6.3 %.
Email list grew by 1,200 high-intent leads.
Blog traffic ↑ 250 %; bounce rate ↓ 18 points.
PROJECT INFO.
- Project Info: FiTurtle
- Industry: Health & Wellness (Subscription SaaS)
- Challenges: Minimal social presence, zero lead funnel, low brand authority online.
- Results: Built a thriving Instagram community, captured qualified leads at low cost, and elevated FiTurtle as a trusted everyday-wellness guide.
Have Any Questions?
I’m always happy to answer any questions you may have about my services, my experience, or my approach to digital marketing.