As a former journalist turned digital marketer, I’ve learned that facts tell but stories sell. Over 7+ years in SEO,
Lead with Purpose: Using Digital Strategy to Attract Values-Aligned Clients Read More »
I’ve spent over seven years in digital marketing, toggling between spreadsheets of ad impressions and the human stories behind every
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I still remember the days when I cared more about follower counts than fostering real connections. As a former journalist
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Over the years, I’ve worked with startups, nonprofits, and social enterprises, helping them run performance marketing campaigns that don’t just
Ethical Ads: Aligning Performance Marketing with Purpose Read More »
When I started my career as a journalist, I learned that behind every impactful news piece was a human story.
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As a digital marketer (and former journalist) with over seven years of experience, I’ve learned one big lesson: you don’t
Doing More with Less: Performance Marketing on a Lean Budget Read More »
I’ve spent over seven years dancing between two worlds: the technical realm of SEO and the art of storytelling. My
SEO with Soul: Crafting Content that Ranks and Resonates Read More »
When I teamed up with Automatorr, a rising startup in the robotic process automation (RPA) space, I found a compelling
Scaling Automatorr’s Online Visibility with Omnichannel Strategy Read More »
I remember my early days in digital marketing, obsessively checking likes and follower counts as if they were the ultimate
Beyond Vanity Metrics: A Mindful Approach to Measuring Marketing Success Read More »
Swaha Products is a home-grown e-commerce company that makes handmade puja (prayer) products – from pure ghee diya wicks to
Swaha Products: A Case Study on Boosting E-commerce Through Digital Marketing Read More »