Giftabled - Fostering Inclusion
Although it was a horrible experience of being underpaid and overworked, GiftedAbled was the place where I started my career fully transitioning into digital marketing just from social media and content writing. GiftedAbled needed help driving solid leads to their e-commerce store and wanted to keep their existing customers engaged through engaging social media posts.
We worked together to define and deliver campaigns that highlighted their work on promoting handmade products by physically disabled people. We A/B split tested a variety of creative posts, campaigns, and phone calls to establish a blueprint for future advertising and social media campaigns. This ensured that the money spent on advertising was reaching the right audience.
After six months, the company’s website appeared first for “handmade NGO products” in target locations. Social media pages grew, attracting new customers to the website. Site traffic, leads, and online bookings increased through SEO, content marketing, and social media marketing efforts.
How I helped Giftabled achieve these results:
- I worked with the Giftabled team to understand their business goals and target audience.
- I developed a comprehensive digital marketing strategy that included SEO, content marketing, and social media marketing.
- I created and executed engaging social media campaigns that highlighted Giftabled’s work on promoting handmade products by physically disabled people.
- I used A/B split testing to optimize the performance of our campaigns.
- I tracked and analyzed the results of our campaigns and made adjustments as needed.
Impact:
- Giftabled’s website now appears first for “handmade NGO products” in target locations.
- Giftabled’s social media pages have grown significantly, attracting new customers to the website.
- Giftabled’s site traffic, leads, and online bookings have increased through SEO, content marketing, and social media marketing efforts.
I am proud of the work that I did for Giftabled, and I am happy to see that they are continuing to succeed. I am passionate about helping businesses achieve their marketing goals, and I am always looking for new and innovative ways to do so.
PROJECT INFO.
- CLIENT: GiftAbled
- Industry: Non Profit
- Challenges:Generate solid leads to the e-commerce store Engage existing customers through social media
- Results: Website ranking #1 for "handmade NGO products" in target locations Social media growth Increased site traffic, leads, and online bookings
Have Any Questions?
I’m always happy to answer any questions you may have about my services, my experience, or my approach to digital marketing.