Giftabled - Fostering Inclusion
Starting Point
GiftAbled had mission-driven products and corporate gifting potential, but digital results were uneven: low search visibility on key commercial terms, inconsistent social engagement, and no repeatable path from social to store.
Goals
Rank for high-intent, inclusion-aligned queries
Turn social reach into store visits and email sign-ups
Build a test-and-learn blueprint to keep acquisition costs lean
What I Did
1) Search & Content Engine
Keyword/thematic mapping around inclusive corporate gifts, handmade NGO products, and sustainable gifting
Pillar + cluster content, product copy refresh, accessibility-friendly metadata
Internal-linking cleanup and technical fixes to improve crawl and relevance
2) Social That Sells (Gently)
Story-led posts spotlighting artisans and impact; short carousels + reels
“From Workshop to Workplace” series tying products to inclusion outcomes
Micro-offers and UTM-tagged CTAs to e-commerce categories and lead magnets
3) Experimentation & Proof
Always-on A/B tests across creative hooks, headlines, and audiences
Lightweight paid boosts to validate topics before scaling
Weekly dashboards; iterate or retire under-performers fast
Results (6 Months)
#1 ranking in targeted locales for “handmade NGO products”
Organic traffic doubled: ~15,000 → 31,000 monthly sessions
Social referrals tripled: ~410 → 1,100 per month
Stronger retention signals from returning users and repeat checkout paths
These outcomes came from consistent content quality, clear page intent, and tight feedback loops between SEO and social.
PROJECT INFO.
- Client: GiftAbled — a social enterprise that advances disability inclusion and offers inclusive, sustainable corporate gifts, many made by People with Disabilities.
- Industry: Social enterprise / Corporate gifting & inclusion.
- Engagement: Built a search-and-content engine, clarified page intent (copy + metadata), and created a social-to-store path using story-led posts, UTM’d CTAs, and lightweight experiments with weekly readouts.
- Objective: Rank on high-intent inclusion keywords, turn social reach into store visits and email sign-ups, and institutionalize a test-and-learn loop to keep acquisition costs lean.
Real Results, Real Brands
More Success Stories
Have Any Questions?
I’m always happy to answer any questions you may have about my services, my experience, or my approach to digital marketing.
