Purpose-Driven Marketing

Arun Chandra spotlights ethics-led campaigns, brand activism, and values-aligned strategies that grow revenue while doing good.

ethical marketing strategies

Marketing with Purpose and Empathy: Building an Ethical Brand in the Digital Era

06/08/2025

The marketing world often celebrates “growth at any cost,” but as a marketer and storyteller, I’ve always felt a pull […]

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values-aligned digital strategy

Lead with Purpose: Using Digital Strategy to Attract Values-Aligned Clients

06/08/2025

As a former journalist turned digital marketer, I’ve learned that facts tell but stories sell. Over 7+ years in SEO,

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