In my early days as a digital marketer, I was obsessed with the numbers – the wrong ones. I’d eagerly refresh dashboards to see more page views, likes, and follower counts, as if bigger numbers alone meant I was nailing it. It was thrilling to watch a Facebook post get thousands of impressions or an […]

I’ve spent over seven years in digital marketing, toggling between spreadsheets of ad impressions and the human stories behind every click. As a former journalist turned marketer, I often find myself asking: Are we measuring what truly matters? When I shifted from chasing vanity metrics to focusing on mission-driven impact, I discovered a more rewarding […]