“Content is king” – we’ve all heard it. But in practice, many startups and small businesses treat content as an afterthought or a nice-to-have, not a core growth driver. I’ve been guilty of that earlier in my career too, focusing heavily on quick-win ad campaigns while our blog gathered dust. That changed when I saw […]

If there’s one thing my journey in digital marketing has proven, it’s that SEO isn’t just about algorithms and keywords – it’s about people and the stories that engage them. Early on, I fell into the common trap of treating search engine optimization as a purely technical checklist: cram in keywords, tweak meta tags, build […]

When I started my career as a journalist, I learned that behind every impactful news piece was a human story. Fast forward 7+ years, and I’m now a digital marketer working with startups, nonprofits, and social enterprises yet that lesson remains my north star. In a world saturated with content, I’ve seen firsthand that authentic […]

I’ve spent over seven years dancing between two worlds: the technical realm of SEO and the art of storytelling. My journey from journalist to digital marketer taught me one crucial lesson early on – truly great content needs both science and soul. In this article, I want to share how I balance technical SEO best […]