Travel IT Solutions Promotion & Branding
- PPC campaigns
- Social media marketing
- Blogging
About the company
Project Details
Systrix IT Solutions & Products is a travel software solution provider in the Middle East region.
My objective was to promote Systrix’s travel IT solutions and solutions. I wanted to make rank Systrix #1 the first in the Middle East region to offer travel IT products solutions among other competitors.
Here are some of the ways I could achieve my objective:
- Create a marketing plan that targets travel agencies, DMCs, and other travel companies in the Middle East region.
- Develop a strong online presence for Systrix, including a website, social media pages, and a blog.
- Partner with other travel industry companies to offer joint promotions.
- Use case studies and testimonials to highlight the benefits of using Systrix’s solutions.
- Offer free trials or demos of Systrix’s solutions.
- Stay up-to-date on the latest trends in the travel industry.
Results
How it went
We spent a significant amount of time mapping visitor analytics on Google Analytics and Search Console. This helped us identify the reasons for the low sales conversion rate on the website and implement a diverse campaign to increase sales conversion rates on the website.
As a result, online sales reached an all-time high. This is because customers did not just visit the page, they also filled out a form to inquire about the product.
In the months following the event, there was an increase in overall website visits, as well as a significant jump in sales over previous years.
Here are some of the specific actions that we took to increase sales conversion rates:
- We improved the clarity and visibility of our call-to-action buttons.
- We added more testimonials and reviews to our website.
- We offered free shipping and returns on all orders.
- We ran a series of targeted marketing campaigns.
By taking these steps, we were able to increase sales conversion rates and boost website traffic. This led to a significant increase in sales over previous years.