About the project
PikMe sought to revamp its appearance while maintaining its established status as a leading tech app. They aimed to create a user-friendly website with intuitive navigation, enabling customers to access real-time and precise information.
Throughout the discovery phase, collaborative efforts were crucial in defining the most effective design strategy for the website’s landing page. These personas served as the foundation for conducting keyword research, crafting compelling copy, and designing the layout.
How it went
Following the website redesign, the next step involved creating eye-catching creatives for social media platforms. The design approach adopted a simplistic style, aiming to capture attention and deliver the intended message with clarity and brevity. The emphasis was placed on showcasing PikMe’s commitment to safety and its esteemed reputation within the community.
Careful consideration was given to the visual elements, such as colors, typography, and imagery, to ensure they aligned with PikMe’s brand identity and overall aesthetic. The design team worked diligently to strike a balance between an engaging visual appeal and the important information being conveyed.
The final result was a series of captivating creatives that effectively captured the essence of PikMe’s brand. Through their simplicity and focused approach, these designs not only communicated the app’s key features and benefits but also instilled confidence and trust among the community of users.